The Effect of Price Perception on Customer Loyalty in Airline Cargo Transportation

Airline cargo transportation is the preferred system as fastest way today. However high costs also lead to prices. Therefore, pricing one of issues that businesses should pay most attention when planning. Although competition over price a competitive factor do not want enter, this situation has become inevitable due intensity competition. To cope with situation, it beneficial for constantly measure and evaluate perception customers.In addition, great importance every customer airline companies stay afloat in dynamic market. Providing unconditional satisfaction turning these customers into loyal key sustainable success engaged transportation.Based on what been described so far, possible express main purpose study form investigating effect loyalty. The using were included research direction, was carried out 33 operating Marmara Region airports Istanbul.In study, concluded service does have statistically significant Finally, suggestions made those interested subject.